Disadvantages Inherent in the Use Direct Marketing Include

question 55

Multiple Choice

Disadvantages inherent in the use direct marketing include:

• A)difficulty in obtaining effectiveness measurements.
• B)poor image factors.
• C)lack of flexibility.
• D)difficulty in acquiring TV time.
• E)lack of personalization.

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Definitions:

Legal Concept

A principle or framework of laws that is recognized and enforced by a legal system.

Unauthorized Use

The use of a product, service, or information without permission or in violation of its intended use or laws.

Intellectual Property

Legal rights that result from intellectual activity in the industrial, scientific, literary, and artistic fields, including inventions, literary and artistic works, designs, and symbols, names, and images used in commerce.

Consumer Bill of Rights

A set of principles and guarantees that protect consumers' rights in the marketplace, including the right to safety, to be informed, to choose, and to be heard.