Which of the Following Statements Is True About the Coordination

question 35

Multiple Choice

Which of the following statements is true about the coordination of advertising and sales promotion efforts?

• A)To integrate advertising and sales promotion programs successfully,different themes should be used for each.
• B)Consumers are less likely to redeem a coupon or respond to a price-off deal for a brand they are familiar with than one they know nothing about.
• C)Product trial created through sales promotion techniques such as sampling or couponing is more likely to result in long-term use of the brand when accompanied by advertising.
• D)A sales promotion works best when its theme is not an integrated part of the organization's marketing communications.
• E)Media support for a sales promotion program should not be coordinated with the media program for the ad campaign.

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Definitions:

Marital Status

A demographic characteristic relating to an individual's state of marriage, such as single, married, divorced, or widowed.

Wilcoxon Rank Sum Test

A non-parametric test that assesses whether two independent samples come from the same distribution, particularly useful when the data does not meet the criteria for a t-test.

Wilcoxon Rank Sum

A non-parametric test used to compare two independent samples to determine whether their populations have different median values.

Tied Observations

Instances in data where two or more subjects have exactly the same value for a particular variable.