Advertisers Who Target Their Ads Based on the Content of the Webpage

question 63

Multiple Choice

Advertisers who target their ads based on the content of the webpage are using:

• A)rich media advertising.
• B)contextual advertising.
• C)content sponsorships.
• D)behavioral targeting.
• E)blogging.

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Definitions:

UCC

The Uniform Commercial Code, a comprehensive set of laws governing commercial transactions in the United States, aimed to standardize regulations across states.

Article 8

Typically references the right to respect for private and family life, home and correspondence under the European Convention on Human Rights.

Debenture

A type of long-term debt instrument that is not secured by physical assets or collateral.

Unsecured Creditor

A creditor who has extended credit without securing collateral and thus stands at a higher risk in case of the debtor's bankruptcy.