Circulation Verification Figures Are Important to Media Planners Because

question 6

Multiple Choice

Circulation verification figures are important to media planners because:

• A)the figures provide them with reliable information about the size and distribution of a magazine's circulation.
• B)the figures show how many of the magazines were actually read.
• C)the figures provide information on the lifestyle characteristics of the individuals who read various magazines.
• D)planners want to be able to predict the degree of clutter and how it will affect their advertising.
• E)planners receive advertising funding from various trade associations based on the number of magazines that were distributed.

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Definitions:

Economizing Problem

The fundamental economic issue of meeting people's virtually unlimited wants with scarce resources, requiring choices and priorities in resource allocation.

Unlimited Time

An indefinite duration without a specified end point or limit.

Normative Economic

An aspect of economics that examines values or judgments about what the economy should be like or what particular policy actions should be recommended to achieve a desirable goal.