In the Two Step Approach to Direct Marketing,the First Effort

question 74

True/False

In the two step approach to direct marketing,the first effort generates the sales and the second effort reduces the post purchase dissonance.

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Definitions:

Contingency Blocking

A learning phenomenon where the association between a stimulus and a response is hindered by the presence of a more dominant or previously learned stimulus-response association.

Biofeedback

A technique that trains individuals to improve their health by controlling certain bodily processes that normally occur involuntarily, such as heart rate, blood pressure, muscle tension, and skin temperature.

Operant Conditioning Technique

A method of learning that employs rewards and punishments for behavior to cause a change in behavior.

Biological Response

The natural processes and reactions that occur in living organisms in response to external and internal stimuli.