Because _____ Advertising Does Not Create Awareness or Demand for Products

question 26

Multiple Choice

Because _____ advertising does not create awareness or demand for products or services,but rather points consumers toward where their purchases can be made,it is considered a directional medium.

• A)specialty
• B)Yellow Pages
• C)radio
• D)transit
• E)television

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Definitions:

Rescission

The process of formally terminating a contract, returning all involved parties to their pre-contractual state, often due to mistakes, fraud, or misrepresentation.

Punitive Damages

Compensation awarded to a plaintiff beyond actual damages, intended to punish the defendant for particularly harmful actions and deter similar future conduct.

Misrepresents

The act of providing false, misleading, or incorrect information about a material fact, intentionally or otherwise.

Tort of Deceit

A legal claim arising from intentionally misleading or deceiving another, causing harm or loss.