Which of the Following Methods Are Used to Measure the Impact

question 9

Multiple Choice

Which of the following methods are used to measure the impact of Yellow Pages advertising on sales?

• A)CPM and frequency
• B)Reach and frequency
• C)Circulation and usage
• D)Visibility and usage
• E)CPM and pass-along rate

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Definitions:

Loan Agreement

A legal contract between a borrower and a lender outlining the terms and conditions of a loan.

Creditor

An individual or institution to whom money is owed.

Technical Default

A failure to meet some specific terms of a loan agreement, lease, or another contract, other than the failure to make payments as and when they fall due.

Interest Payments

Payments made by a borrower to a lender, consisting of the cost of borrowing money over a period of time.