Which of the Following Statements About Audience Measurement in Promotional

question 20

Multiple Choice

Which of the following statements about audience measurement in promotional products marketing is true?

• A)Reach and frequency are as easy to measure with promotional products marketing as with print advertising.
• B)Response to direct-mail advertising with included promotional products marketing is typically used as a measure of all support media.
• C)Donnelly Marketing has established an acceptable method for measuring the impact of promotional products marketing on sales.
• D)Companies that use promotional products marketing are not interested in sales;they only want to create goodwill.
• E)There is no established ongoing audience measurement system for promotional products marketing.

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Definitions:

Grandparents

The parents of one's parents, often playing a vital role in family structures through support, wisdom sharing, and nurturing.

Adult Grandchildren

Individuals who are the grandchildren of someone, having reached the adult age, typically involving an evolving familial relationship dynamics and potential caregiving roles.

Emotional Support

Assistance provided through empathy, concern, encouragement, and care to help someone cope with emotional distress or challenges.

Retirement Age

The age at which a person is expected or required to cease full-time employment and may become eligible for pension or retirement benefits.