Because Advertisers Have No Say Over How Often and When

question 73

Multiple Choice

Because advertisers have no say over how often and when their products will be shown,lack of control is cited as a disadvantage of _____ advertising.

• A)videotape
• B)specialty
• C)branded entertainment
• D)transit
• E)outdoor

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Definitions:

Subsidiary Posting

A detailed entry process in accounting that involves recording transactions in subsidiary ledgers for a more comprehensive financial tracking.

General Ledger

A comprehensive record of all financial transactions over the life of a company, used to compile financial statements.

Cash Receipts

The accumulation of funds, usually through cash or checks, garnered by a company from its operational activities.

Accounts Payable

The amount of money a company owes to its suppliers or creditors for goods or services purchased on credit.