Aleve Ran a Series of Ads Showing Everyday People Having

question 28

Multiple Choice

Aleve ran a series of ads showing everyday people having to deal with minor arthritic pains.In each instance,the individual was pleased to learn that two Aleve were just as effective as taking eight of his or her old pain reliever.This ad campaign is using a(n) _____ appeal.

• A)emotional
• B)competitive advantage
• C)fear
• D)favorable price
• E)transformational

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Definitions:

Telegraphic Speech

A child’s first word combinations, which omit (as a telegram did) unnecessary words.

Universal Grammar

A theory in linguistics suggesting that the ability to acquire language is innate to humans and that all languages share a common underlying structure.

Noam Chomsky

An American linguist, philosopher, cognitive scientist, and political activist known for his theory of generative grammar and critique of behaviorism.

Strange Situation

A psychological experiment developed by Mary Ainsworth to assess attachment styles in young children by observing their reactions to separations and reunions with their caregivers.