Which of the Following Statements About Newspapers and Magazines as Advertising

question 105

Multiple Choice

Which of the following statements about newspapers and magazines as advertising media is true?

• A)Most magazines and newspapers could survive without advertising revenue.
• B)Newspapers are a primary source of shopping information for many consumers.
• C)The number of daily newspapers in most cities has been increasing due to a dramatic increase in the amount of readily available advertising revenue.
• D)Magazines are not really dependent on advertising revenue since they can charge higher prices for their publications.
• E)In order for newspapers and magazines to be read by a large audience,the print media should include lots of advertisements.

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Definitions:

Perceived Homogeneity

The tendency to see members of an out-group as more similar to each other than they really are or than members of the in-group.

Stereotypes

Oversimplified generalized beliefs or expectations about the characteristics and behaviors of members of a group, often leading to prejudgment.

Behavioral Interpretation

The process of understanding actions and reactions through psychological principles.

Ultimate Attribution Error

The tendency to believe that bad actions by outgroup members occur because of their internal dispositions and good actions by them occur because of the situation, while believing the reverse for ingroup members.