Which of the Following Statements Is True About the Media

question 85

Multiple Choice

Which of the following statements is true about the media mix?

• A)It is not possible to use only one medium or vehicle to deliver the message.
• B)The characteristics of the product or service helps in determining the combination of media that should be used.
• C)Individual preferences have no effect on the combination of media to be used to deliver a message.
• D)Radio would be the most effective medium for a product that requires visual demonstration.
• E)By employing a media mix,advertisers could lower the versatility to their media strategies resulting in high amount of clutter.

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Definitions:

Spell Out

To explain something in very clear terms with no ambiguity or to write or display something in its entirety.

First Use

The initial occurrence or application of something, such as a term, invention, or procedure.

General Writing

A broad category of writing that encompasses various forms, including literary compositions, correspondences, reports, and everyday text, not confined to specialized or technical contexts.

Airline Limit

A predefined restriction set by airlines on various aspects such as baggage allowance, ticket changes, or seat availability.