When America Online's Customers Were Unhappy with Their Ability to Access

question 63

Multiple Choice

When America Online's customers were unhappy with their ability to access the Internet quickly,CompuServe,its major competitor,quickly ran ads taking advantage of AOL's problems.Which of the following characteristics of a newspaper made this possible for CompuServe?

• A)Extensive penetration
• B)Selectivity
• C)Flexibility
• D)Permanence
• E)Reader involvement

Understand how different levels of arousal affect performance in various activities.

Learn the influence of cognitive appraisal on stress and emotions.

Identify physiological responses to stress and their impact on health.

Understand the role of defense mechanisms in managing unpleasant emotions.

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Definitions:

Online Coupons

Digital versions of traditional coupons that provide a discount or promotion when purchasing goods or services over the Internet.

Price Matching

A policy by which a retailer promises to match a competitor’s lower price on an identical item to attract or retain customers.

Human Brain

The human brain is the organ located in the head of humans that controls thought, memory, emotion, touch, motor skills, vision, breathing, temperature, hunger, and every process that regulates our body.

Behavioral Economists

Professionals who study the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions.