Which of the Following Statements About the Reach and Frequency

question 102

Multiple Choice

Which of the following statements about the reach and frequency of consumer magazines is true?

• A)Popular consumer magazines have broad reach and frequency.
• B)For a broad-reach strategy,magazines should be used in conjunction with other media.
• C)Using multiple ads in the same issue of a magazine is a viable way of increasing the reach of the publication.
• D)Advertisers seeking broad reach through the use of magazines cannot accomplish this goal by making media buys in a number of different publications.
• E)Advertisers who are seeking broad reach and frequency in their media schedules must use monthly magazines in order to obtain desired frequency.

---

Definitions:

Medicare

A federal health insurance program in the United States for people who are 65 or older, certain younger people with disabilities, and people with End-Stage Renal Disease.

Monetary Policy

Economic policies and decisions made by a country's central bank or monetary authority to control the money supply and interest rates to achieve macroeconomic objectives like controlling inflation.

Interest Rates

The cost of borrowing money or the return on invested funds, typically expressed as a percentage of the principal.

Socialize Gains

Socialize Gains refers to the practice where benefits or profits, typically from a business or economic activity, are distributed among a wider community or society rather than being concentrated with private individuals or entities.