According to the Criteria Outlined in DAGMAR,which of the Following

question 29

Multiple Choice

According to the criteria outlined in DAGMAR,which of the following is the best statement of a quantitative communications objective?

• A)"Increase product users to 40 percent of the total market."
• B)"Win new customers and increase sales volume by 15 percent in 6 months."
• C)"Increase the number of customers mentioning the brand name when asked for brand preference from 40 percent to 50 percent in one year."
• D)"Increase awareness of the brand in one year."
• E)"Increase sales revenue by 10 percent."

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Definitions:

Stimulant

A substance that raises levels of physiological or nervous activity in the body, increases alertness, attention, and energy.

Methylphenidate

Methylphenidate is a stimulant medication commonly prescribed to treat attention deficit hyperactivity disorder (ADHD) and narcolepsy, working by increasing attention and decreasing impulsiveness and hyperactivity.

Dopamine And Norepinephrine

Neurotransmitters involved in regulating mood, attention, reward, and arousal, playing key roles in the brain's reward and stress pathways.

Inhibitory Circuits

Neural pathways in the brain that suppress or inhibit the activity of other neurons, playing a central role in controlling brain function and behavior.