Which of the Following Comparisons of Primary In-Home Readers of a Magazine

question 74

Multiple Choice

Which of the following comparisons of primary in-home readers of a magazine and pass-along readers is true?

• A)Advertisers attach greater value to primary in-home readers.
• B)Advertisers attach greater value to pass-along readers.
• C)Pass-along readers should be totally discounted in evaluating magazine readership.
• D)Pass-along readers generally spend more time with a magazine and pick it up more often than do primary readers.
• E)Advertisers generally attach greatest value to out-of-home readers.

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Definitions:

Unconscious Need

A desire or requirement of a consumer that they are not fully aware of, which can influence their purchasing behavior.

Buyer

An individual or organization that makes a purchase decision, acquiring goods or services in exchange for money.

Product

A product or service developed from a process, presented in the marketplace to fulfill a demand or desire.

SELL Sequence

A structured sales strategy emphasizing specific steps such as Show, Explain, Lead, and Lock to close a deal.