Advertisers Can Prevent Consumers from Zapping Commercials By

question 8

Multiple Choice

Advertisers can prevent consumers from zapping commercials by:

• A)introducing "commercial-free" programming.
• B)producing commercials that are meaningful and that attract and hold attention.
• C)devising shorter commercial formats.
• D)using product placements.
• E)advertising more on cable television.

---

Definitions:

Common Goal

A shared aim or objective by a group of people, which often motivates collective action toward its achievement.

Group Polarization

The tendency for a group to make decisions that are more extreme than the initial inclination of its members, often leading to a more pronounced stance.

Political Conservatism

An ideology or political stance that emphasizes the value of traditional institutions and practices, resistance to rapid change, and cautious policies.

Sorority

A social organization for female college students, often characterized by a shared residence, common interests, and various social activities.