When an Advertiser Purchases Airtime from a National Network,the Commercial

question 4

Multiple Choice

When an advertiser purchases airtime from a national network,the commercial is transmitted across the nation through the affiliate station network.This is known as _____ advertising.

• A)network
• B)scatter
• C)local
• D)spot
• E)up-front

---

Definitions:

Hippocampus

A major component of the brain, involved in learning and memory.

Biological Model

An approach to psychology focusing on understanding human behavior in terms of biological responses and processes.

Learning Model

A theoretical framework that describes how individuals acquire, process, and retain knowledge or skills.

Addiction

A psychological and physical inability to stop consuming a chemical, drug, activity, or substance, even though it is causing psychological and physical harm.