Nielsen Media Research's A2/M2 System Measures ____,The Focused Mental and Emotional

question 33

Multiple Choice

Nielsen Media Research's A2/M2 system measures ____,the focused mental and emotional connection between a consumer,a media vehicle,and a brand's message.

• A)adjacency
• B)engagement
• C)cume
• D)syndication
• E)affiliation

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Definitions:

Humans

Homo sapiens, the only extant members of the hominid family, characterized by their use of language, ability to create complex tools, and establishment of social structures.

Environment

The surroundings or conditions in which a person, animal, or plant lives or operates, including natural, social, and built factors.

Timber

Wood that has been processed into beams and planks, a stage in the process of wood production.

Crops

Cultivated plants or agricultural produce, such as grain, vegetables, or fruit, considered as a group.