The Weekly Nielsen Report Shows That 20 Million of the 97

question 47

Multiple Choice

The weekly Nielsen report shows that 20 million of the 97 million television households in the U.S.watched American Idol last week even though only half of the households were actually watching television during this time period.The program rating for the show is approximately:

• A)18.
• B)21.
• C)29.
• D)42.
• E)30.

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Definitions:

Sensation-Seeking

The desire to participate in highly arousing activities; it is especially common in early and mid-adolescence.

Highly Arousing Activities

Activities that intensely stimulate the emotional or physical state, causing heightened alertness or excitement.

Engagement-Seeking

The tendency to seek out interaction, stimulation, or involvement with others or one's environment as a means of fulfilling personal, social, or psychological needs.

Emotional Warmth

A personal quality characterized by genuine love, care, and kindness towards others, often creating a sense of comfort and safety.