Which of the Following Statements Is True About Program Ratings

question 89

Multiple Choice

Which of the following statements is true about program ratings and share of audience measures?

• A)Program ratings are always higher than share of audience.
• B)Program ratings and share of audience are usually the same.
• C)Share of audience is always higher than the program rating unless all of the households in a market have their set in use.
• D)Unlike share of audience measures,program ratings consider variations in the number of sets in use since they are based only on those households that have their sets in use.
• E)Share of audience is always higher than the program rating when all of the households in a market have their set in use.

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