Why Do Advertisers Use the Image Transfer Process in Radio

question 104

Multiple Choice

Why do advertisers use the image transfer process in radio advertising?

• A)To take advantage of vivid musical messages to create images in the mind of radio listeners.
• B)To reinforce its video messages.
• C)To transfer the image created by a radio commercial to the point-of-purchase.
• D)To transfer the image of celebrities to the advertised brand.
• E)To create brand loyalty through the use of multisensory messages.

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Definitions:

Philip Morris

A leading international tobacco company known for manufacturing and selling cigarettes and other nicotine-containing products.

Politics

The activities, actions, and policies used to gain and hold power in government or to influence government.

Economics

A social science focused on the production, distribution, and consumption of goods and services, and the analysis of the choices made by individuals and groups.

Homogenization

The process of making things uniform or similar by blending or removing differences.