Radio Has Survived as an Advertising Medium By

question 31

Multiple Choice

Radio has survived as an advertising medium by:

• A)competing directly with television.
• B)evolving into a national advertising medium.
• C)evolving into a primarily local advertising medium.
• D)charging higher rates than television.
• E)providing visual facilities to listeners.

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Definitions:

Goods And Services

The products and activities that satisfy human wants and needs, with goods being tangible objects and services being intangible actions or experiences.

Deflation

The general decline in prices in an economy.

Consumer Price Index

An index that measures the weighted average of prices of a basket of consumer goods and services, such as transportation, food, and medical care, indicating the level of inflation or deflation in an economy.

Specific Set

A clearly defined and identified collection of elements or members.