Which of the Following Statements About the Length of Television

question 32

Multiple Choice

Which of the following statements about the length of television commercials is true?

• A)Commercials have become longer as the demand for broadcast time dwindles.
• B)Commercial length is increasing and 60-second spots will become dominant by the end of the decade.
• C)Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs.
• D)Commercial length is increasing as the cost of ad space decreases.
• E)The number of 60-second commercials has declined due to the networks' desire to sell more ads and restrict clutter.

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A reproductive cell produced by females of various species, including birds, reptiles, amphibians, and humans (ova).

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A framework in cognitive psychology that describes the mind's ability to process information through various stages, similar to a computer.

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The initial processing center for incoming sensory information, capturing brief impressions from each of the senses.