An Index Number of 100 Means That The

question 88

Multiple Choice

An index number of 100 means that the:

• A)use of the product is proportionately greater in that segment than in one that is average.
• B)segment being analyzed is average.
• C)use of the product is proportionately fewer in that segment than in one that is average.
• D)probability of wasted coverage is 100 percent.
• E)the probability of success in this market is 100 percent.

---

Definitions:

Learned Helplessness

Passive behavior produced by exposure to unavoidable aversive events.

Pessimistic Explanatory Style

A tendency to explain negative events as being pervasive, permanent, and personal.

Depression

A common mental disorder characterized by persistent sadness, a lack of interest in activities, and a decreased ability to enjoy life.

Passive Attribution

The tendency to explain someone's behavior by attributing it to the situation or environment rather than to the individual's own traits or choices.