After Calculating Both the Brand Development Index (BDI)and the Category

question 100

Multiple Choice

After calculating both the brand development index (BDI) and the category development index (CDI) ,a media planner obtains the following results: High BDI and Low CDI.What do these results imply?

• A)High market share and good market potential
• B)Low market share and good market potential
• C)High market share and monitor for sales decline
• D)Low market share and poor market potential
• E)High market share and not a good market to advertise

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Definitions:

Mood Affect

Relates to the range of feelings or expressed emotions that can influence an individual's perception of the world and behavior.

Helping

The act of providing assistance or support to others, often to alleviate their distress or meet their needs.

Belief in a Just World

The cognitive bias leading individuals to assume that people get what they deserve, thereby justifying suffering and success alike.

Justice System

A hierarchical system of courts and institutions designed to administer legal processes, uphold laws, and deliver justice to individuals and the community.