Which of the Following Statements Is True About Reach and Frequency

question 101

Multiple Choice

Which of the following statements is true about reach and frequency?

• A)Evidence suggests that wearout is not a result of seeing an advertisement too often.
• B)The central goal of media planning should be to enhance reach rather than frequency.
• C)Since one exposure is usually ineffective,the central goal of productive media planning should be to enhance frequency rather than reach.
• D)The evidence suggests that an exposure rate of one within a purchase level is an effective level.
• E)Many advertisers suggest that an exposure rate between 3 to 10 is ineffective as it leads to over exposure.

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Definitions:

Cost Of Goods Sold

The expenses directly associated with the manufacturing of products sold by a business, which include the costs of both materials and labor.

Percentage Increase

A measure of how much a quantity has grown, expressed as a percentage of its previous value.

Financial Statement Analysis

The process of examining and interpreting a company’s financial statements to gauge its performance, strength, and profitability.

Circular Analysis

A method of analysis in which variables are interconnected through a series of equations, allowing for multiple variables to be solved simultaneously.