Given an Advertising Objective of Achieving Maximum Awareness in an Undifferentiated

question 78

Multiple Choice

Given an advertising objective of achieving maximum awareness in an undifferentiated target market,the strategy should be to maximize:

• A)reach.
• B)frequency.
• C)gross rating points (GRPs).
• D)cost per thousand (CPM).
• E)cost per rating point (CPRP).

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Definitions:

Principal

In finance, it refers to the original sum of money borrowed in a loan or invested, excluding any interest or dividends.

Liable

Subject to legal responsibility, often implying a requirement to compensate for damages or loss caused.

Torts

Civil wrongdoings recognized by law as grounds for a lawsuit, resulting in injury or harm that constitutes the basis for a claim by the injured party.

Business

The systematic endeavors and operations by people to create and market products and services with the aim of making a profit.