_____ Refers to the Potential Audience That Might Receive the Message

question 77

Multiple Choice

_____ refers to the potential audience that might receive the message through a vehicle.

• A)Frequency
• B)Reach
• C)Viewer number
• D)Coverage
• E)Exposure

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Definitions:

Iconic Memory

A type of visual sensory memory that holds a brief photographic image of a scene that has just been observed, for a very short period.

Sensory

Related to or involving the organs or processes responsible for receiving and interpreting stimuli from the outside world.

Chess Masters

High-level chess players who have attained a significant level of expertise and recognition in the game of chess.

Chunking

Organizing items into familiar, manageable units; often occurs automatically.