How Do Gross Rating Points (GRPs)differ from Target Ratings Points

question 83

Multiple Choice

How do gross rating points (GRPs) differ from target ratings points (TRPs) ?

• A)TRPs are calculated using average frequency figures,and GRP is not.
• B)TRPs calculations do not include waste coverage,and GRPs calculations do.
• C)TRPs use a duplicated reach estimate,and GRPs do not.
• D)TRPs are used when selecting broadcast media,and GRPs are used for selecting print media.
• E)The two terms are synonymous.

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Definitions:

Abnormal Psychology

The area of psychology focused on examining atypical forms of behavior, emotions, and thought processes, which could potentially lead to the identification of a mental disorder.

Open Spaces

Areas of land, typically undeveloped, reserved for recreation, leisure, or preservation, often contributing to community health and well-being.

Dysfunction

An impairment or abnormal functioning of a bodily system or organ.

Bedlam

Historically, a term associated with chaos and confusion, originally referred to London’s Bethlem Royal Hospital, an asylum known for its poor conditions and treatment of the mentally ill.