Which of the Following Statements Is True About the Use

question 96

Multiple Choice

Which of the following statements is true about the use of creativity in an advertising campaign?

• A)Because most advertising is creative,creativity is not enough to break through the clutter.
• B)Creative advertising always has a positive impact on sales.
• C)Creative advertising that is not relevant to the target audience may have a greater impact than advertising that is relevant.
• D)The nature of advertising requires that everyone involved in the promotional planning process engage in creative thinking.
• E)Users of creative advertising can avoid using big ideas and unique selling propositions in their advertising campaigns.

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Definitions:

Variance

A measure of how much values in a set differ from the mean of the set.

Central Tendency

A descriptive summary of a dataset through a single value that reflects the center of the data's distribution, often illustrated by the mean, median, or mode.

Alternative Hypothesis

The hypothesis that proposes a significant effect or difference, in contrast to the null hypothesis.

One-way ANOVA

An analytical procedure designed to evaluate if distinct, unrelated groups of three or more have statistically meaningful differences in their mean values.