After Calculating Both the Brand Development Index (BDI)and the Category

question 43

Multiple Choice

After calculating both the brand development index (BDI) and the category development index (CDI) ,a media planner obtains the following results: Low BDI and Low CDI.What do these results imply?

• A)High market share and good market potential
• B)Low market share and good market potential
• C)High market share and monitor for sales decline
• D)Low market share and poor market potential
• E)High market share and not a good market to advertise

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Definitions:

Deferred Tax Assets

Assets on a company's balance sheet that may be used to offset future tax liabilities.

IFRS

International Financial Reporting Standards, a set of global accounting guidelines for preparing financial statements.

Valuation Allowance

Valuation Allowance is an accounting procedure that reduces the value of a deferred tax asset if it is unlikely that the business will use the tax asset in the future.

Deferred Tax Asset

A tax reduction amount that can be used to offset future tax liabilities.