Media Buyers Might Choose to Live with a Relatively High

question 9

Multiple Choice

Media buyers might choose to live with a relatively high degree of waste coverage because:

• A)it best supports a flighting media schedule.
• B)it may still be the most cost affordable buy on a per exposure basis.
• C)it allows for more specific targeting.
• D)repetition is the most effective method for pioneering advertising.
• E)it supports a market aggregation strategy.

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Definitions:

Federal Government Expenditures

The total amount of money spent by the federal government of a country, covering all its operations, programs, and services.

National Defense

Activities and measures undertaken by a government to protect its country from external threats or military aggression.

Expenditure Item

A specific category of spending, either by an individual, organization, or government.

Corporate Income Taxes

Taxes levied on the net income (profit) of corporations by the government.