Magazine a Has a Cost for a Full-Page Ad of $10,000

question 23

Multiple Choice

Magazine A has a cost for a full-page ad of $10,000 and a circulation figure of 5,000,000.Of these 5,000,000 subscribers,40 percent are tennis buffs.Magazine B has a cost for a full page of $10,000 and a circulation of 3,000,000.Of the 3,000,000 subscribers 75 percent are tennis buffs.If you sold tennis racquets and wanted to compare the cost per thousand (CPM) of these magazines,which would you choose?

• A)Magazine A
• B)Magazine B
• C)Magazine A would be just as effective as Magazine B
• D)More information is needed on audience size
• E)More information is needed on costs

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Definitions:

Vivid

Producing powerful feelings or strong, clear images in the mind.

Recollections

The act of remembering past events or experiences.

Short-Term Memory

Short-term memory is the capacity for holding a small amount of information in the mind in an active, readily available state for a short period.

Rehearse

The act of practicing or going over material or skills repeatedly before a performance or test to ensure mastery and recall.