A(n)_____ Refers to the Approach Used in an Advertisement to Elicit

question 59

Multiple Choice

A(n) _____ refers to the approach used in an advertisement to elicit some consumer response or influence feeling.The way this approach is turned into an advertising message is the ____.

• A)advertising appeal;advertising campaign
• B)creative execution style;advertising appeal
• C)creative execution style;advertising campaign
• D)advertising appeal;creative execution style
• E)brand image;positioning

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Definitions:

Questioning of Authority

Involves critically examining and challenging the decisions, actions, or policies of those in positions of power.

Spread

The expansion or dissemination of something over a certain area or among a population.

United States

A country in North America, composed of 50 states, known for its vast size, diverse population, and influence in global economic, political, and cultural arenas.

Italy

A country located in southern Europe, known for its rich history, art, culture, and significant contributions to world civilization.