Tiger Woods Appears in Ads for Nike in Which He

question 60

Multiple Choice

Tiger Woods appears in ads for Nike in which he notes how the company's golf clubs helped him win so many major championships.This is an example of which type of advertising execution?

• A)Slice-of-life
• B)Testimonial
• C)Demonstration
• D)Scientific evidence
• E)Dramatization

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Definitions:

Elasticity of Demand

A measure of how much the quantity demanded of a good responds to a change in its price, income levels, or other factors.

Deadweight Loss

The loss of economic efficiency that can occur when the free market equilibrium for a good or a service is not achieved.

Taxes on Labor

Financial charges imposed by governments on workers' income, salaries, and wages.

Elderly

Individuals who are significantly beyond the usual age for retirement, often implying an age at which they receive certain societal or economic benefits like pensions.