Which of the Following Statements Is True About Feature Appeals

question 93

Multiple Choice

Which of the following statements is true about feature appeals?

• A)They tend to be very informative and present a number of attributes that can be used as the basis for a rational purchase decision.
• B)They are never used for technical and high-involvement products.
• C)They can be used for advertising a product but not a service.
• D)They never focus on attributes or benefits that are important to consumers.
• E)They stress upon the popularity of a product or service by pointing out the number of consumers who use the brand and the number who have switched to it.

---

Definitions:

Poverty Rate

The percentage of the population living below the national poverty line, measuring the proportion of people with income less than what is needed for basic living standards.

Elderly

The term elderly refers to individuals who are significantly beyond the average age of retirement, often considered to be ages 65 and older.

General Population

The total group of individuals from which any sample might be drawn, often referring to the entirety of a country's inhabitants.

Poverty Rate

A measure of the percentage of the population living below the poverty line, indicating the level of economic deprivation.