The Rogers Agency Wants to Test a Creative Idea It

question 61

Multiple Choice

The Rogers Agency wants to test a creative idea it has for a new commercial before moving ahead with the production of the spot.To make the test more realistic it wants to test both the visual layout of the commercial as well as the audio portion of the message.The commercial should be tested in which of the following forms?

• A)Storyboard
• B)Animatic
• C)Reaction profile
• D)Print copy
• E)Rough layout

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Definitions:

Warehouse Shipment

The process of goods being shipped out from a warehouse to the destination specified by the order or client.

Reorders

refers to the process of placing additional orders for goods or services that a customer or business has previously purchased or used.

Supplier-Managed Inventory

A supply chain arrangement where the supplier assumes responsibility for managing inventory levels at the customer's premises, based on agreed parameters.

Inventory-Management System

A tool or software used by businesses to track stock levels, orders, sales, and deliveries to ensure the efficient management of inventory.