Advertising Appeals That Relate to Consumers' Social And/or Psychological Needs

question 51

Multiple Choice

Advertising appeals that relate to consumers' social and/or psychological needs for purchasing a product or service are known as _____ appeals.

• A)informational
• B)rational
• C)irrational
• D)emotional
• E)feature

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Definitions:

Traditional Marketing

Marketing practices that use traditional channels such as print ads, billboards, television, and radio to communicate with the target audience.

4 Ps

A marketing model that identifies and optimizes the four key components of marketing strategies: Product, Price, Place, and Promotion.

Business Exists

The state or condition of being actively engaged in a trade or enterprise, often marked by the pursuit of profit.

4 Ps

A framework in marketing that categorizes the mix of Product, Price, Place (distribution), and Promotion strategies.