The State of Colorado Runs an Ad Which Shows an Obviously

question 65

Multiple Choice

The state of Colorado runs an ad which shows an obviously scared third grader getting ready to go on stage for his first public stage appearance.He is dressed to look like a carrot.The ad tells the reader that being a third grader is much more stressful than we remember and causes us to have great sympathy for the young man dressed in the ridiculous costume.The tag line at the end of the ad reads,"Your kids need a carefree Colorado vacation as much as you do." This is an example of the:

• A)dramatization technique.
• B)testimonial technique.
• C)fear technique.
• D)personality symbol technique.
• E)scientific evidence technique.

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Definitions:

Software Company

A business entity that specializes in developing, producing, and distributing computer software technology and products.

Working Full Time

Employment in a job or occupation for a significant number of hours defined by an employer, typically at least 35–40 hours per week.

Married

A legal or formally recognized union of two people as partners in a personal relationship.

Survey

A research method used to collect data from a predetermined group of respondents to gain information and insights on various topics.