Which of the Following Statements Provides a Reason for Why

question 64

Multiple Choice

Which of the following statements provides a reason for why marketers use emotional appeals?

• A)The favorable feeling created by the appeal may transfer to the brand.
• B)Emotional appeals focus on the consumer's practical,functional,or utilitarian need for the product or service.
• C)Emotional appeals tend to be informative,and advertisers using them generally attempt to convince consumers that their product or service has a particular attribute(s)or provides a specific benefit that satisfies their needs.
• D)Emotional appeals persuade the target audience to buy the brand because it is the best available or does a better job of meeting consumers' needs.
• E)Emotional appeals are easy to execute and cost less than rational appeals due to lack of creativity.

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