Underneath the Headline,"Fully Loaded," in the Ad for Browning Shotguns

question 70

Multiple Choice

Underneath the headline,"Fully Loaded," in the ad for Browning shotguns was "Our most comprehensive line of autoloading shotguns ever." The second statement was printed in a typeface larger than the body copy but smaller than the headline.The second statement in the ad is an example of a:

• A)story line.
• B)subhead.
• C)demonstrative appeal.
• D)physiological appeal.
• E)psychological appeal.

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Definitions:

Propinquity Effect

The tendency for people to form friendships or romantic relationships with those whom they encounter often.

Reinforcement Theory

A concept in behavioral psychology where the probability of a behavior occurring is increased by following it with rewards (positive reinforcement) or the removal of negative stimuli (negative reinforcement).

Behaved Worse

Displaying behavior that is more negative or less desirable than previously or typically expected.

Prosocially

Behaving in a way that is intended to benefit others, characterized by actions that demonstrate concern and help for the well-being of others.