Tiger Woods Appears in Ads for Nike in Which He

question 60

Multiple Choice

Tiger Woods appears in ads for Nike in which he notes how the company's golf clubs helped him win so many major championships.This is an example of which type of advertising execution?

• A)Slice-of-life
• B)Testimonial
• C)Demonstration
• D)Scientific evidence
• E)Dramatization

---

Definitions:

Positive Deviance

An approach focusing on individuals or groups who achieve better outcomes than their peers despite facing similar challenges, by adopting uncommon but beneficial behaviors.

Functionalist Perspective

A theoretical framework in sociology that emphasizes the interconnectedness of society's various elements and their roles in maintaining social stability and functionality.

Uniform Crime Report

A nationwide, cooperative statistical effort by nearly 18,000 city, university and college, county, state, tribal, and federal law enforcement agencies voluntarily reporting data on crimes brought to their attention.

Demographics

Statistical data relating to the characteristics of populations, such as age, race, gender, and income.