During the 1999 Super Bowl,many People Saw and Remembered the Ad

question 61

Multiple Choice

During the 1999 Super Bowl,many people saw and remembered the ad that showed former Superman star and then wheelchair-bound Christopher Reeves walking to a podium to receive an award.Few people remember the product being advertised because the:

• A)creative execution overwhelmed the ad message.
• B)creative approach was intended to support a market aggregation strategy.
• C)creative message was absent from the ad.
• D)informational appeal of the ad was missing.
• E)ad did not show the product.

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Definitions:

Tunica Media

The middle layer of the wall of a blood vessel, composed primarily of smooth muscle and elastic tissue.

Smooth Muscle

Involuntary, non-striated muscle found in the walls of internal organs and blood vessels, controlled by the autonomic nervous system.

Arteries

Blood vessels that carry oxygenated blood away from the heart to the body's tissues.

Arteriosclerosis

The thickening, hardening, and loss of elasticity of the walls of arteries, often leading to restricted blood flow.