A Widely Used Advertising Execution Style for Packaged Goods Products

question 27

Multiple Choice

A widely used advertising execution style for packaged goods products which attempts to portray situations consumers might face in their daily lives is known as:

• A)endorsement.
• B)slice-of-life.
• C)theater style.
• D)a testimonial.
• E)a demonstration.

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Definitions:

Socioemotional Relations

The aspect of human relations that involves emotional connection, empathy, and bonding among individuals within a social context.

Instrumental Interaction

Interactions focused on achieving specific objectives or tasks, often characterized by practical and goal-oriented communication.

Milgram's Studies

A series of psychological experiments conducted by Stanley Milgram in the 1960s to investigate obedience to authority, revealing how individuals could perform actions conflicting with their personal conscience under the influence of authority.

Obedience To Authority

A behavior exhibited by individuals who comply with commands or orders from those in a position of power, often studied in social psychology.