Procter & Gamble Markets Tide,Cheer,Gain,Dash,Bold 3 and Ivory Snow Detergents

question 31

Multiple Choice

Procter & Gamble markets Tide,Cheer,Gain,Dash,Bold 3 and Ivory Snow detergents to a variety of different target markets.P&G advertises these different brands using what type of creative strategy?

• A)Inherent drama
• B)Brand image
• C)Unique selling proposition
• D)Positioning
• E)Repositioning

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Definitions:

Dealing Effectively

The ability to manage situations or tasks successfully and efficiently.

Novelty

The quality of being new, original, or unusual, often stimulating interest, attention, or excitement.

Subtheory

A division or smaller theory that is part of a larger theoretical framework, often focusing on a specific aspect of the broader theory.

Analytical Intelligence

A facet of intelligence proposed by Sternberg as part of his triarchic theory, involving the ability to analyze, evaluate, judge, compare, and contrast information.