Which of the Following Statements Is True About Image Advertising

question 24

Multiple Choice

Which of the following statements is true about image advertising?

• A)It is used most often when there are significant functional or performance differences among brands.
• B)It is often used when competing brands are difficult to differentiate on a functional or performance basis.
• C)Advertisers often use it when their products or services offer a unique attribute or benefit to consumers.
• D)It is most commonly used for business-to-business products.
• E)It concentrates on those functional features of its product that are unique and cannot be imitated by the competitors.

---

Definitions:

Autonomic Activity

Involuntary physiological functions controlled by the autonomic nervous system, including heart rate, digestion, respiratory rate, pupillary response, urination, and sexual arousal.

James-Lange Theory

A theory of emotion that suggests emotions occur as a result of physiological reactions to events.

Trembling

Involuntary shaking or quivering movements, often as a result of emotion, cold, or medical conditions.

Afraid

A feeling of fear or anxiety about a possible or probable situation or event.