Which of the Following Is True About the Functions of the Advertising

question 11

Multiple Choice

Which of the following is true about the functions of the advertising manager in a centralized system?

• A)Advertising manager is responsible for all sales and sales management activities.
• B)Advertising manager,usually,takes the final decision about allocating funds towards the promotional budget.
• C)The advertising manager may not review and approve the promotional plans which are made by the agency.
• D)The specific role of the advertising manager depends on the size of the firm.
• E)Advertising manager deals only with the advertising department in the organization.

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Definitions:

Net Working Capital

Represents the difference between a company's current assets and current liabilities, indicating the liquidity of the business.

Pro Forma Statements

Financial statements that project the future financial performance of a company, based on certain assumptions.

Long-Term Debt

Debt with a maturity of more than one year, used to finance or capitalize lasting investments.

Recoveries of Net Working Capital

The process of reclaiming cash invested in net working capital components, such as accounts receivable, and reducing accounts payable.