Which of the Following Statements About Account Planning Is True

question 22

Multiple Choice

Which of the following statements about account planning is true?

• A)Account planners do not conduct any quantitative research.
• B)Account planners work with the client as well as other agency personnel.
• C)Account planners only work with the client to avoid agency bias.
• D)With account planning,the agency takes a permanent leadership role in the development of creative strategy.
• E)The knowledge gained during account planning can only be used during the planning period because it is proprietary information.

---

Definitions:

Corporation Income Statement

A financial statement that shows a company's revenues, expenses, and profits or losses over a specific time period.

Common Stockholders' Equity

The portion of a company's equity owned by common shareholders, calculated as total assets minus total liabilities and preferred stocks.

Net Income

The ultimate earnings of a company, calculated by subtracting expenses and taxes from its gross revenue.

Stockholders' Equity Statement

A financial statement that shows the changes in the equity of a company's shareholders over a specific period.