In 2007,Cingular Acquired AT&T but Renamed Itself Using AT&T

question 10

Multiple Choice

In 2007,Cingular acquired AT&T but renamed itself using AT&T.The choice of the name reflected consumers' awareness and recognition of an established brand.Advertising to make consumers aware of new combined firm would more than likely have _____ objectives.

• A)sales-oriented
• B)market-oriented
• C)product development
• D)communications
• E)product penetration

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